Valve released Steam in around 2003 as the worlds first online service to purchase games online and download them, this way you never need a phyiscal copy of the game and it is still legitimate copy because until then all downloaded games were pirated games.
Today in 2010 Steam turned out to be a success, since it was released more and more developers released their games using Steam and I think that now with today's Steam big user base it should start being a competitor to Apple's Itunes by releasing movies and music as well.
Personally I don't like Apple Itunes, it is a big oversized application that when you install it you also get bloated software that you don't need, it's videos and music default are quicktime media format which is another software I hate.
Steam can be a good alternative to Apple bloated Itunes, especially now that Apple App store is selling games, Steam should start offering movies in high definition same as quality as Blu Ray for purchase.
Notice how Apple has made no press release about Steam becoming available on the Mac, you would think Apple would be happy to have Steam running on Mac OS X after years it been a PC exclusive and I think the reason they don't mention this is because Apple is aware that Steam is a competitor to the iTunes.
I am guessing that Valve might already be in process of doing this very thing and it's difficulty could be the Hollywood studios that are worried about copy protection.
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