Black Ops is the highest selling Call of Duty game to date, it sold more copies than Modern Warfare 2 did and in the beginning more players played Black Ops than they did Modern Warfare 2, now MW2 is back in the lead
I believe Black Ops success is because Modern Warfare 2 was a very good game both single player and multiplayer, but Black Ops is not as good as MW2, it's single player is boring and the multiplayer is not as polished as MW2 is.
Modern Warfare 2 is now back in the lead and is played more than Black Ops. You can see this in Steam Stats from May 14, 2011 in the above pic
1. Modern Warfare 2 multiplayer is actually a better game than Black Ops.
2. It is mainly because of the IWnet matchmaking system which is better than dedicated servers, I'll explain:
IWnet is easier to use, you simply select the game mode you want to play and IWnet automatically matches you up with players with low latency (ping), this is easier than you having to go manually through a server list, trying to find a full server with low ping in the game mode you like.
IWnet also has no admins who change the gameplay experience by forcing stupid rules that kicks players for reasons like "camping" "using grenade launchers" "using martydom" "base raping" "knife/sniper only servers", the gameplay stays as the developer intended and most players prefer it this way, only the vocal minority goes on the forums and complains about grenade launchers and dual Glocks, fact is MW2 has the most players of any COD on the PC.
IWnet also has fixed player size for maps meaning you won't have a situation where there are more players than a map was designed to have meaning the gameplay stays as it was intended and more fun.
Battlefield 3 should have a matchmaking system like this, it can be used to matchmake player into dedicated servers which DICE will force it's own rules on Ranked servers so no one will change how the game is played.
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